Overview
Salesforce is a Software as a Service (Saas) CRM. Salesforce helps you to manage customer relationships, integrate with other systems, and even build your apps. The tools help you to create a custom solution as per your business requirements. Today, Salesforce has expanded from just CRM to offer a multitude of products.
Why Salesforce?
Here, are prime reasons for using Salesforce CRM:
- It is a complete feature-rich solution for marketing, sales, service, partner management, and community management.
- Salesforce data is stored in the cloud so your team can use it from anywhere in the world with the help of an Internet connection.
- Neurasol to the needs of small as well as medium to large organizations.
- Salesforce works on a pay as you go, model so there are no overhead costs.
- Increase customer loyalty, retention, and satisfaction.
- Accelerates sales productivity.
- Salesforce can easily integrate with 3rd party apps.
- Increase the growth of your business.
- Continuous optimization of campaigns can be done based on the market response and closure interaction with channel partners.
Salesforce Architecture
The architecture of Salesforce can be divided into various components described as follows:
The archTrusted multitenant Cloud
In this component, multiple instances of one or more application operate separately in a shared environment. The instances are known as tenants which separate from each other. Although, there are physically remain in the same hardware. It is called trusted as it offers a high level of security.
Scalable Metadata Platform
This component helps you to customizations. It also allows you to increase the amount of data or concurrent user instances.
Enterprise Ecosystem
The enterprise Ecosystem of Salesforce is quite big as many partners contribute by creating and maintaining in this platform.
APIs
Salesforce offers a powerful suite of APIs to develop the Mobile App.
CRM and Related Functionality
Salesforce includes all features of CRM and also offers features for the creation of apps
Service Nature of Salesforce
- Salesforce as SaaS (Software as a Service): No installations, setup or download required. Just Log in and use software across the Cloud.
- Salesforce as PaaS (Platform as a Service): In this kind of software service, no separate platform is required. You can use the developer’s code to create and deploy applications.
- Salesforce as laaS (Infrastructure as a Service): No hardware or software installations needed as your data and applications are stored securely on the Salesforce cloud.
Features of Salesforce
Contact management
With the help of this feature, you can pull your customer's data like activity history, frequent contacts, customer communications, etc.
Opportunities and quotes
Help vendor to create opportunity and quote.
Build and run innovative apps:
You can build, scale and manage apps
Analytics
It allows you to access the data, create dashboards, and perform analysis.
Email integration
It provides integrations devoted to customer service, support and customer experience.
Communities for sales
Online community software that enables companies to connect customers, partners and employees with each other.
Salesforce Engine
This feature focuses on making personalized contact with a customer for various campaigns designed by the marketing team.
Sales Collaboration
This feature helps you to address customer queries and feedback.
Sales Performance Management
It offers a metric-based goal setting and helps you to get feedback & rewards for the sales team.
Lead Management
This feature helps you to tracks the leads that are in progress.
Territory Management
This feature allows you to create multiple territory models. You can also preview them before rollout, and helps you to optimize and balance territories.
Partnership management
This feature allows you to build communities with partners and help them to share objectives, goals, and activities.
Workflow and Approvals
The interface provides simple drag and drops option.
Files Sync and Share
This feature provides the sales team the power to share various files and update them instantly.
Reports and Dashboards
Dashboards and reporting feature offers a real-time picture of the business at a glance.